5 Strategies for Turning Ecommerce Browsers Into Buyers

According to Statista, over one billion people have bought something online. That adds up to 40 percent of Internet users. Besides getting a piece of this pie, the goal of every ecommerce businesses is to increase their market share and get more ecommerce conversions.

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Think back to a time when you set yourself a goal but didn't achieve it. Perhaps you planned to get fitter, or learn a new language.You probably felt frustrated when you realized that you'd failed.

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Is SEO Company is Really Beneficial for Your Business

The drifts of SEO being largest element in contributing a company's growth are simply outstanding. Optimizing the websites of your business according to requirements of Google, MSN, Bing and numerous other leading search engines is the method that is followed in this process. Trained experts make a list of highlighted keywords, which the users possibly bring in use in order to search about a particular topic, product, service or company on the internet. The websites of companies, which are shown on the top of the list, are the ones, which get higher traffic thus higher customer attention.

It is pretty obvious that companies getting higher attention of their targeted set of consumers often increase their revenues and grow their sales graph to massive scale. Such companies are likely to get increased trust level of their clients, leaving lesser room for deviation of customer base from one brand to another. This sustainability becomes the pillar of constant growth for a business firm.

These are some of the tall standing benefits, which only internet marketing could bring to the businesses. To be precise SEO has a major role to play in the entire phenomenon that that is what places this service on the top of the list. When you Hire a SEO company to take responsibility of increasing your web traffic, here are the positive benefits you are likely to receive in return of the investment.

Aggressive Sales Growth:

Once you have more relevant customers visiting your web office on regular basis, it is obvious that your sales curve will grow up, taking you towards boom.

Brand Strengthening:

A brand is strengthened when more and more people know about it. Once your website is listed on the top of the search engines then it is very easy for you to embark your brand's presence in the minds of your customer base.

Stronger Customer Relations:

Business is all about retaining the existing customers and turning the potential ones into actual ones. When you are busy making strategies for better customer relations, a successful SEO campaign will keep bringing more actual and potential customers to you.

Reduction in Competition:

Competition creates pressure and hinders growth but when you are on the top, the clouds of competition are lightened by million times.

5 Strategies for Turning Ecommerce Browsers Into Buyers

IAccording to Statista, over one billion people have bought something online. That adds up to 40 percent of Internet users. Besides getting a piece of this pie, the goal of every ecommerce businesses is to increase their market share and get more ecommerce conversions.
Here are five strategies to help you convert more with any commerce website:

1. Run shopping campaigns on Google AdWords

Shopping campaigns are very effective and usually convert much better than search campaigns. This is due to the fact that people are able to compare prices right on the search page and, therefore, a click is more likely to turn into a conversion. Additionally, people will already see an image of the product and images are known to be a great conversion driver.

Another advantage of a shopping campaign is that you only need a feed to be able to run a campaign on potentially every item of your ecommerce. This saves you from a lot of setup time and it allows to find potentially profitable items quickly. Shopping campaigns are also easy to manage and maintain, which makes of them a perfect marketing tool for ecommerce stores.

2. Remarketing on shopping traffic

Based on what we just described, shopping campaigns deliver great traffic to a website. You can maximize the effectiveness of this traffic by remarketing to rveryone who came to your site via a shopping campaign but did not convert. These visitors are more likely to convert on a second visit because they already know your brand.

All you have got to do is to create a tailored offer to website visitors who did not convert yet, and work at being a top-of-mind choice for their purchases. Using the display network functionalities of Google Analytics, you can create a custom remarketing campaign for visitors who came to your site via a previous shopping campaign. .

3. Careful and ongoing price research

The pricing strategy of your products makes a huge difference in the success of an ecommerce store. The more your product is standardized, the more price sensitive people will be before purchasing it. Make it a weekly task to research the current market prices for your most important items. Make sure you are not pricing yourself out of the market.

Another very important best practice is to find the price that maximizes sales volume and profits by testing several price points of successful items. This process is made difficult by the price volatility in the market, which is created by competitors trying to get a piece of the market share.

4. Easy mobile checkouts

Mobile traffic is growing steadily and, in many cases, paid mobile traffic costs less than desktop traffic. This creates the need for websites that welcome mobile visitors, who use a smaller screen that makes filling out forms and checkout pages much less convenient. It is important to build a mobile website that makes the mobile purchase as easy as possible. The easier this process is, the more sales you will generate.

To take advantage of the mobile market share, create a mobile experience that maximizes the conversion rate. Ask only for the necessary information and let users know how long it will take them to buy from a mobile device. This way they won’t feel discouraged and decide to convert later from a desktop device. That just gives your competition a chance to “steal” your hard-earned lead.

5. Allow guest checkouts

Do not oblige customers to register before buying. This is a conversion rate killer! You should allow customers to buy as a guest on your website, then offer to register them after the payment. You can use an incentive, such as shipment tracking, to encourage customers to create a profile on your website.

Creating a guest checkout will allow you to remove any potential obstacle between you and a new customer. As a rule of thumb, the smoother a sales funnel is, the higher your conversion rate will be.

Running a profitable ecommerce campaign is not only based on the traffic you send on the site. There are many more factors to consider and strategize about. Each business has its own unique situation but starting from the five strategies we just described will help you move steps in the right direction.

ERP solutions

The ERP Software is backbone of the company operations, it will help the company to manage the various aspect of bussiness to effectively utilize the resources. The mobile application that we developed for our erp solutions will enable the various department and their users to use the erp solutions on the go. Request can be submitted, approval can be made and status can be viewed very easily using the mobile app.

All the important functionalites of the different modules of erp like Payroll, Inventory, Accounting and Sales are available on the mobile app. Depending on the role of the user what functionality they can access is determined by the access permissions that are configured.

The mobile app is developed on all the important technology platform like android, IOS and windows mobile. It can be freely downloaded from the respective app store, but only registered users will be able to login and access the various functionalities. Some of the important actions that can be performed are

Payroll Module

View Employee Profile, Submit Leave Request, View status of submitted Leave Request, Approve / Reject Leave Request, Leave History (ones own), Submit Expense Reimbursement, View status of submitted Expense Request, Approve / Reject Expense Request, View ones own Payslip, View Attendance for a particular Date, Submit Timesheet (for a particular date), View earlier Timesheet entries.

Sales Module

Create & Update Appointments, View Appointments (ones own), Create & Update Follow Up.

Inventory

View Current Stock, Approve / Reject Purchase Order, View status of submitted Purchase Order.

Accounting

View Day Book, Approve / Reject Accounting Transaction, View status of Invoice, View all Pending Payments (order by Date, Amount).

Access Permission

Your Own --> just display, Reportees --> search option -- based on entry / value display results.

5 Questions to Ask Before Developing a Mobile App

There’s no denying that mobile is the new digital benchmark and trendsetter for brands across the board. Global corporations and small to medium businesses alike are incorporating mobile apps into their business strategy. But prior to diving into a mobile development project, businesses should ask these five questions:

To outsource or not? While developing in house or outsourcing are viable and can result in a great end product, the strategic advantage of each rests with the nuances of a business and the specific objectives for a project.

Developing apps through an in-house team provides greater control and direction over a project. Increased collaboration inevitably results from a team working in proximity. However, in-house mobile development teams are typically more expensive than an outsourced equivalent.

Businesses that outsource mobile app development benefit from economical resources, less overhead and the luxury of retaining management focus. But outsourcing inevitably results in less control over the project. That said, popular software such as Skype and websites such as Fab.com were outsourced in their early days.

Which device to develop for? More than 60 percent of Americans own smartphones and global tablet ownership will reach 905 million by 2017. With such a multitude of choices, device fragmentation is a major challenge for mobile projects. Analyzing existing traffic to a company website will help with assessing an audience in terms of device preference.

If a majority of shoppers access a site from Android phones, the mobile app in question should be built on Android. Another point to consider is that iPhone and iPad users are likely to spend more than Android users. Despite Android representing a substantial market share, Apple users pack a statistically larger transactional punch. Also keep in mind that tablet users of all types boast more transactions than smartphones.

What should the app do? Once a business identifies the ideal development process and platform, the team can begin contemplating functionality. Whether it be mobile shopping or filing expense reports, a centralized focus is key.

Will the app be a comprehensive ‘kitchen sink’ for customers, meaning they can interact in every way with a brand, similar to a website? Another approach centers on simplicity. Amazon’s mobile app, for instance, is streamlined for ‘Buy It Now’ transactions rather than for reading reviews, selling used products or customer service.

The same approach is effective when building internal business apps. Rather than create one app to handle document authorization, expense reporting and sick leave requests, it can be more efficient to create isolated apps that integrate when needed.

Businesses must know what their mobile user base wants to accomplish. One way to assess the objective is to analyze the top actions taken by mobile visitors browsing the existing website.

Can existing infrastructure handle the increased traffic? Another important aspect to keep in mind when developing a mobile app is the need for integration with backend systems and pre-existing infrastructure. If a brand is building a mobile ecommerce app, due diligence in regards to melding with an ecommerce system is crucial. Businesses must consider the capacity of existing systems to handle additional transactions and traffic.

Will design be a priority? At this point in the planning process, decisions about platforms, device type, development language and functionality requirements should be set in stone. One of the final aspects for creating a value-generating mobile app rests with end-user experience and aesthetic design. Average smartphone users download a rotating roster of around 25 apps. With hundreds of thousands of apps competing for space on customer smartphones, an app must stand out in all regards.

For apps in today’s market, design has become central to popularity and effectiveness. Intuitive interface controls and elegant transitions are mandatory. When any two apps accomplish a similar task or function, the lone differentiator rests with visual design and user experience. On top of the visual and interactive experience for the mobile app, additional aspects such as the app's performance, data consumption and storage size are crucial.

By taking a methodical approach towards conception, setting objectives and actual production and development, businesses can take the mystery out of identifying a successful mobile strategy -- at least for the most part.

How Good is Your Goal Setting?Are you Meeting Your Goals, or Missing out?

Think back to a time when you set yourself a goal but didn't achieve it. Perhaps you planned to get fitter, or learn a new language.

You probably felt frustrated when you realized that you'd failed. But did you reflect on what went wrong, and think about how you could improve next time?

If you repeatedly miss the targets that you've set yourself at work, you may find that your career begins to stall. For example, if you keep failing to develop new skills, other team members might get promoted ahead of you. And if you become known as someone who sets goals but doesn't achieve them, this can affect your professional reputation.

Take our short quiz to explore your goal-setting approach, and to learn about some of the obstacles that can get in your way. Then, follow our tips to give yourself the best chance of fulfilling your ambitions.

How Good is Your Goal Setting?

Instructions:

Answer the following statements as you actually are (rather than as you think you should be!). When you've finished, click the "Calculate My Total" button to get your score. Then, use the tips that follow the quiz to improve your goal-setting skills.

Preparing to set Goals

(Questions 1, 5, 9, 11)

Many people miss out this stage when they set goals, and they struggle later as a result. The planning step is essential because you need to tie your personal goals to your personal values and dreams (and not to the goals and dreams of other people). This will help to motivate you when times get tough. (Our article on Intentional Change Theory explains why this is so important.)

If you're unclear about your own long-term goals, use a planning tool such as Schein's Career Anchors to explore what motivates you. You may also find our Life Plan Workbook ($) helpful.

If you're new to goal setting, read our article on Locke's Goal-Setting Theory . Here, we explain why goals matter, and we outline what SMART (Specific, Measurable, Attainable, Relevant, and Time-bound) goals are.

Forming Goals

(Questions 2, 6, 10, 12, 14)

You are probably familiar with the idea of goal setting, but how do you make sure that your goals are SMART? If you need guidance on setting SMART goals , read our article before you start. Then, familiarize yourself with goal-setting mistakes to make sure that you are not unintentionally holding yourself back.

Spend some time imagining the positive impact that achieving your goals will have on your life. See our article on "Using Well-Formed Outcomes in Goal Setting" to find out why this is so important.

Also, think about the times when you haven't been successful, or when a project has failed . Reflect on what went wrong, and whether there was anything you could have done differently – then take what you've learned and apply it to your new goals.

Motivation

(Questions 3, 4, 7, 13, 16, 17, 18)

There are plenty of ways that you can support yourself if you start to lose motivation during a tough patch.

Look for some quick wins right from the start. Keep working towards your goals by building them into your To-Do List or action program , and "park" other good ideas until you can do something about them – this will help you keep on top of multiple goals without getting distracted by exciting new ideas.

f you lose motivation, explore what is making you feel demotivated. Do you struggle with self-discipline , a lack of time or a drifting sense of purpose? Redesign your goals around your time commitments if you need to, or create smaller sub-goals to give yourself some "easy wins" to boost your enthusiasm.

It's also OK to ask for support from friends or colleagues. For example, you may want them to remind you of your bigger-picture dreams when you're finding things tough.

And remember: change is difficult, even when you're working towards something you want.

Achieving Goals

(Questions 8, 15)

As you get nearer to your goal, plan how you'll celebrate success. This will spur you on to cross the finishing line!

You need to make time to recognize and enjoy your achievement – for your own sake, as well as to thank those who have supported you along the way.

After you've acknowledged your success, take time to reflect on the process of achieving your goal. Think about what you found tough, what went wrong, and what went better than you expected. Build that self-knowledge into your future goal-planning.